Under Armour Golf has reinforced its position as a market leader in UK green-grass retail, celebrating 10 consecutive years as the No.1 men’s apparel brand, supported by strong on-course performance across apparel, footwear and gloves, according to finalised 2025 market share data.
On course, Under Armour Golf finished 2025 as the No.1 men’s apparel brand by unit share, underlining a decade of consistent demand from golfers and sustained confidence from greengrass retail partners.
In men’s apparel, Under Armour Golf holds the No.1 position on course, with category-leading performance across shirts, tops and bottoms, each ranked No.1 by unit sales. The results highlight the brand’s ability to deliver reliable sell-through across core apparel categories that matter most to on-course shops.
While the brand continues to perform strongly across all channels, its on-course results reflect a clear alignment between product performance, fit, merchandising and the needs of the modern golfer.
Strong Momentum In Footwear Despite Challenging Market Conditions
Under Armour Golf has continued to build momentum in footwear, delivering growth in a category that remains challenging across the wider market.
On course, the brand ranks No.2 in footwear by both value and unit share, with unit share increasing by 12.5% year-on-year, despite much of the range being in its second year of lifecycle. This performance positions Under Armour as one of the few brands driving positive movement in on-course footwear, while supporting healthy margin returns for green-grass partners.
The data also confirms Under Armour Golf as the No.1 spikeless footwear brand in the UK, achieved just 10 years after entering the category, reflecting the growing importance of versatile, performance-led footwear within the on-course environment.
Continued Momentum In Gloves
Under Armour Golf also recorded strong momentum in the gloves category, with unit sales increasing by 22% year-on-year, reinforcing the brand’s strength across essential, high-turn categories within green-grass retail.
“This is a hugely significant milestone for Under Armour Golf,” said Richard Palmer-Jones, Under Armour Golf representative.
“To be celebrating 10 years as the No.1 men’s apparel brand in UK golf is something we are incredibly proud of, and it reflects the long-term trust that golfers and green-grass partners have placed in our brand.
“To lead on course across shirts, tops and bottoms demonstrates our ability to deliver consistent, multi-category success where it matters most. At the same time, our continued growth in footwear and gloves shows that we are supporting on-course retailers by driving sellthrough in categories that have become increasingly competitive.
“Becoming the No.1 spikeless footwear brand in the UK, just 10 years after entering the market, is a particularly special moment. Ultimately, the consumer decides the fate of every brand, and we remain focused on delivering innovative, performance-driven products designed for the modern game.
“With pre-book growth ahead of anything we’ve seen in the past five years, and the launch of our most innovative footwear platform to date next month, we are incredibly excited about what lies ahead for our green-grass partners.”
For more information on Under Armour products, or to enquire about becoming an Under Armour stockist, please contact your Under Armour ASM here.
