TravisMathew has announced Sir Jimmy Anderson as the latest addition to its growing ambassador family, further strengthening the brand’s position across premium golf and lifestyle apparel.
Widely regarded as one of the greatest fast bowlers in cricket history, Jimmy joins the brand following an extraordinary international career spanning more than two decades. England’s all-time leading Test wicket taker and the most successful pace bowler in Test cricket history, he was awarded a knighthood in 2025.
Away from the cricket field, Jimmy is also a passionate and highly accomplished golfer. A regular competitor in leading Pro-Am events around the world, he has developed a strong reputation within the game. He is recognised as an exceptional player capable of competing at a high level in elite amateur and scratch competitions.
The partnership reflects TravisMathew’s continued momentum across the UK and Europe, as the brand continues to blend premium performance apparel with versatile lifestyle design both on and of the golf course.
Ben Howlett, Head of Marketing EMEA at TravisMathew, commented: “Jimmy is one of the most iconic and respected sportsmen of his generation. Beyond everything he has achieved in cricket, he has also been a genuine friend of the TravisMathew brand for some time.
There has always been a natural connection through his love of golf, appreciation for premium product and authentic aWinity with the brand. The partnership felt like a very natural fit from the beginning.”
The announcement follows a period of significant growth for TravisMathew across EMEA, alongside partnerships and collaborations including St Andrews Links, Guinness and Haas F1.
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