Oscar Jacobson continues to set the standard for refined golf apparel with the launch of its Spring/Summer 2026 collection. Seamlessly blending Scandinavian precision with the sartorial elegance of a traditional golfing aesthetic, the new range brings a fresh energy to the fairway while retaining the premium craftsmanship and attention to detail that has long defined the brand.
Signature slim fits and a sophisticated mix of technical and natural fabrics underpin a range that is both athletic and wearable. It is a collection built for performance but grounded in everyday luxury - tailored to elevate the game of the discerning golfer.
Central to the SS26 narrative is a thoughtfully curated colour palette that introduces fresh, pale tones ideal for the warmer months. Key seasonal hues include Dodger Blue, Regent Blue, Aluminium, Lavender, and Pineneedle. These colours appear across a variety of garments, often in subtle tonal finishes and intelligently placed patterns that add visual interest without compromising on elegance.
A defining characteristic of the new range is the sophisticated use of Oscar Jacobson’s logo - applied with restraint and intention to elevate, rather than overpower, the garment design. Expect linear applications, tonal repeats, and finely embroidered accents that nod to heritage while embracing contemporary styling.
The ever-popular Bullock and Bullock Tour polos return in updated seasonal shades, bringing the total colour offering to eight. This staple piece, made from a lightweight polyester-elastane blend, offers UV protection and 4-way stretch for all-day comfort and unrestricted movement.
Among the new styles, the Regent polo stands out for its eye-catching all-over OJ logo print, artfully layered onto a plain base colour. Available in Regent Blue, Skyway, Dodger Blue, Pineneedle, and Lavender, the Regent combines visual flair with premium detailing including a solid-colour collar, under placket, and cuffs - all completed with the signature linear logo.
The Matley II builds on the success of its predecessor with a refined update, featuring a tonal vertical logo on the back panel that subtly echoes the garment’s base colour, creating a seamless and minimalistic look.
Meanwhile, the Mallory polo - crafted from a cotton-nylon-elastane blend - offers a softer, more casual option with ribbed collar and tipping details in a tri-colour scheme. A mirrored colourway appears in the under placket and logo applications, ensuring a cohesive yet distinctive finish.
Subtle sophistication defines the Kenson, with its all-over crisscross square print on the front panel, complemented by solid sleeves and collar. From a distance, the print reads as texture, adding understated depth.
The Adelaide is instantly recognisable as an Oscar Jacobson polo with sensitively placed block colours including a high yoke that reveals the bottom button - a quiet but deliberate design decision that adds personality.
Lightweight innovation shines in the Herald, which features an all-over jacquard camo pattern for maximum breathability, while the Stoneleigh introduces horizontal printed stripes with unusual top-stitch detailing on the collar - a refined point of difference in this UV 50-protected polo.
For those seeking softness in a midlayer with a performance edge, the Drew and Drew Sleeveless incorporate modal fabric for a premium hand-feel. The contrast zippers and panels running along the shoulder of the Drew create a dynamic, tonal finish.
The new Denbigh Hoody with practical kangaroo pocket combines soft handle comfort with performance stretch. The tonal OJ repeat print hood and tonal linear print logo to the chest with matching drawcord deliver an understated look.
The Johnstone and Johnstone Tour pullovers carry over into SS26 and now include the new seasons colourways as does the Kennedy Hoody, with the addition of the new Skyway colourway.
Bottoms are anchored by the water-repellent Bowen trouser and Bedford short - both cut in a modern slim fit and now refreshed with SS26 colour updates that will revitalise any Pro Shop.
Adding to the popular Baynes Gilet, the brand introduces the Beatty Gilet - a lightweight, water-repellent outer layer with contrast shoulder and side panels, bonded chest pocket detailing, and a functional 2-way zip to prevent fabric rippling during the swing.
Rounding off the collection, Oscar Jacobson’s trusted outerwear lineup - the Alex, Arlington (10,000 MM / M²), and Pinewood (5,000 MM / M²) jackets - and the Patterson Waterproof Trousers, offering full rain-ready protection with elevated styling.
Oscar Jacobson’s SS26 collection is a confident, considered offering that reaffirms the brand’s commitment to technical excellence, premium fabrications, and timeless golf style. It is more than a seasonal update - it’s a sartorial statement for the fairway.
The collection is now available for pre-order, with delivery commencing in early 2026. TGI Partners can contact their representative here to view the full range.
