Many customers leave the UK this time of year in search of sunshine and warmer weather, not just to relax but to play golf. This seasonal shift presents the perfect opportunity to refresh your shop floor with Swing Out Sister's New Resort Collection pieces and give your existing stock a fresh new purpose.
More golfers than ever are planning winter sun escapes, and the early months of 2026 should not be viewed purely as a time for clearance and discounting. Instead, they offer a valuable window to repurpose remaining stock, brighten your retail space, and create an inspiring Winter Sun story at the front of your shop.
The New Swing Out Sister Resort Collection has been thoughtfully designed to sit seamlessly alongside your existing winter patterns, making it easy to refresh your offer without starting from scratch. The collection features fresh pieces that complement rather than clash with winter palettes, alongside lightweight fabrics that are ideal for travel and leading into spring season play. This crossover approach helps you extend the life of your current stock while presenting customers with something that feels purposeful and aspirational.
Place resort pieces on a mannequin and style them alongside complementary winter patterns to demonstrate the mix-and-match opportunity. Strong, optimistic signage such as “It’s Sunny Somewhere” or “Treat Yourself for Your Winter Golf Escape” will help capture attention and set the mood. Finishing touches such as golf balls, summer gloves, sunglasses and accessories will further bring the story to life. Complete the display by mixing in core essentials such as 7/8 trousers and skorts in navy or white. These anchor pieces help customers visualise full outfits while reinforcing the message that when the sun returns, they will be ready to look fabulous.
By positioning your shop around the Winter Sun opportunity and showcasing how their new Resort Collection works effortlessly with your existing winter range, you can refresh your space, inspire your customers, and maximise sales during the early months of the year. Because even in winter, it is always sunny somewhere.
For more information on the New Resort Collection or to become a Swing Out Sister stockist, contact your Sales Representative for Swing Out Sister here.
