New-season golf apparel: elevated style, advanced fabrics and clear retail opportunities for TGI Partners
For TGI Partners, Stuburt Spring/Summer 2027 brings a sharply defined apparel proposition to offer members and their customers. Stuburt continues to build accessible performance wear around nature-led colour stories and practical innovation.
The collection provides TGI Partners with fresh merchandising opportunities, compelling product stories and the reassurance of proven carry-over garments where consumer demand remains strong. For SS2027, Stuburt has also repositioned its price points to be more competitive in the UK market while maintaining strong margins for retailers, making the range even more compelling from a commercial perspective.
Supporting retailers beyond the product itself, Stuburt has introduced a new embroidery incentive for 2027, with no set-up charges and a low minimum order, making it easier and more cost-effective for TGI Partners to personalise garments. New in-store POS is also available to help create stronger visual displays and maximise the impact of the collection on the shop floor.
To pre-order the Stuburt SS27 collection, TGI Partners should contact their sales agent or representative. Alternatively, Stuburt's internal sales team can direct you to the appropriate contact to discuss the range and secure your preferred stock allocation ahead of the new season.
Stuburt SS2027
Stuburt's SS2027 collection stays close to the brand's established seasonal direction, again drawing inspiration from nature while introducing three new colours: Moss, Sky and Straw. The palette gives TGI Partners an easy way to refresh shop displays without moving away from the commercially familiar tones that golfers already understand, pairing grounded outdoor shades with lighter summer accents.
There is also a clear step forward in fabric and branding. New-season polos move fully into jacquard constructions, meaning the patterns are woven directly into the fabric rather than applied as a surface print. Combined with moisture-wicking performance as standard, the result is a range that gives TGI Partners strong technical selling points alongside a more elevated look and feel.
Key polo options include Glacier, a soft-handle style with UPF50 sun protection in Moss, Navy, Chalk and Sky; Fossil, which introduces a jacquard stripe in Moss, Navy and Straw with a branded placket tab and branded buttons; and Strata, available in Sky, Boron, Chalk and Straw, featuring a self-fabric collar with stand, soft rubberised branded placket tab and branded buttons.
Beyond polos, Copse adds a lightweight water-repellent gilet to the range. Offered in Navy and Chalk, it features a lockable two-way zipper, bonded zipped chest pocket and contrast colour on the bound armholes, giving TGI Partners a practical layering option for golfers facing changeable summer conditions.
Accessories have also been updated. The new Moor baseball cap introduces a raised rubberised front logo and, for the first time for Stuburt, a branded back buckle fastening. Crew and Low-Cut three-pack socks in Black or White add simple add-on sales opportunities, with performance details including a padded footbed and a padded ankle tab on the low-cut socks.
New woven labels and swing tickets complete the brand refresh, carrying the elevated presentation through to the shop floor. Bottoms are all carry-over styles, a decision driven by continued demand and one that should give TGI Partners continued confidence in proven fits while using the new tops, gilet and accessories to create fresh seasonal displays and maximise retail opportunities.
For more information on the Stuburt SS2027 collection, contact your sales agent for Stuburt here.
