Father-and-son duo Simon and Alex Wheatley to represent Brand Fusion’s portfolio across the South East and Home Counties.
Brand Fusion International, Europe’s premier golf equipment distributor, has added Alex Wheatley to its sales representation across the South East and Home Counties, where he will work alongside his father, Simon Wheatley, representing the company’s extensive portfolio of golf equipment and accessory brands.
Simon has represented Brand Fusion across the territory for more than 30 years, developing long-standing relationships with golf retailers and providing dedicated sales support for the company’s portfolio of leading brands.
Alex previously represented Brand Fusion for a period before the Covid-19 pandemic and now returns to the company’s sales network, bringing a strong background in sales and a passion for golf. A single-figure golfer himself, Alex combines his experience in sales with a good understanding of the golf retail market.
The father-and-son team will represent Brand Fusion across the South East and Home Counties, with the company’s portfolio including Daphne’s Headcovers, Golf Pride, JumboMax, Krave Headcovers, New Balance Golf, Pride Sports, Pure2Improve, Smiley Originals, Softspikes, Sun Mountain, Sunwise Sunglasses and Volvik.
Nigel Freemantle, Managing Director at Brand Fusion International, said: “Simon has represented Brand Fusion for more than 30 years and has built some excellent relationships with retailers across the territory, so we’re delighted to see Alex joining him as part of our sales network.
“Alex already knows the Brand Fusion business from his previous experience with us and, with his sales background and passion for golf, he is ideally placed to support our retailers across the region. Having father and son working together also brings a great dynamic, and we’re looking forward to seeing them represent our brands across the territory.”
Alex Wheatley said: “I’m really pleased to be returning to Brand Fusion and particularly to have the opportunity to work alongside my dad. He has built some fantastic relationships with retailers over three decades, so there’s a huge amount of experience to draw on. I’m looking forward to getting back out on the road, reconnecting with retailers and helping to grow the Brand Fusion brands across the territory.”
Simon Wheatley added: “I’m delighted that Alex is now joining me and I’m looking forward to working together. He has a strong sales background, knows the Brand Fusion business and is passionate about golf, so I’m confident he’ll be a great asset to our representation across the region.”
For more information on Brand Fusion, contact your Sales Agent for Brand Fusion here.
