New Apparel line inspired by iconic destinations and the joy of travelling to play the game.
Under Armour Golf has unveiled its new GLF Trip Collection, a vibrant apparel line designed to celebrate one of the most cherished traditions in the game: the golf trip.
From long-awaited weekends with friends to bucket-list journeys to famous courses, the collection captures the spirit of travel, camaraderie and the shared experiences that make golf such a unique sport. Drawing inspiration from iconic golf destinations around the world, the GLF Trip line features playful novelty prints and a bold colour palette designed to reflect the fun and adventure that comes with packing the clubs and heading away to play.
Golf trips have long been part of the fabric of the game. Whether it is a group of friends returning to a favourite course each year or players exploring new venues together, the memories created often stretch well beyond the final putt. The GLF Trip Collection is designed to bring that feeling to life through apparel that is expressive, modern and unmistakably golf.
Central to the range are the GLF Trip polo shirts, which feature Under Armour’s new ArmourDry technology powered by UA Helix construction. Using a coiled-yarn structure, the fabric is lifted slightly away from the skin to increase airflow and accelerate evaporation, helping golfers stay cooler and drier during play.
Built at just 165 grams, the ArmourDry Polo dries 50 per cent faster than Under Armour’s Playoff Polo, while also delivering improved drape and coverage for a more comfortable feel both on and off the course. The technology represents the latest example of Under Armour continuing to challenge convention in performance apparel.
Alongside the polos, the GLF Trip collection features a selection of complementary apparel pieces designed to work both on the course and in more relaxed settings, with the distinctive destination-inspired prints giving the range a recognisable and playful identity.
Richard Palmer-Jones, from Under Armour Golf, said:
“Golf trips are one of the great traditions of the game. They are about travelling somewhere special, playing great courses and spending time with friends, and those moments tend to become some of the most memorable experiences golfers have.
“The GLF Trip collection is designed to capture that feeling. The prints are inspired by the places golfers dream of visiting, while the performance comes from the new ArmourDry technology which helps players stay comfortable in all conditions.
“It’s a collection that brings together performance and personality, and one we believe will resonate with golfers who love the social side of the game as much as the competition.”
The Under Armour GFL Trip Collection is now available, for more information on becoming an Under Armour stockist contact your ASM for UA.
