Golf Genius has announced the launch of CoachNow Academy, a comprehensive coaching platform that enables golf coaches to build lasting, profitable relationships with athletes.

CoachNow is the App Store’s highest rated video capture, analysis and collaboration system in golf. The launch of CoachNow Academy enables coaches and organisations to run their businesses with all the tools they need in one integrated system, offering instant athlete communication and collaboration, lesson scheduling and payments, and high-quality video analysis.

Alex Berlin, General Manager of Operations at CoachNow, commented: “Our goal from day one has been to bring everything together into a single platform for skills development. Most coaches today are still battling a disconnected array of media and data, communications, progress tracking, business management tools, and Artificial Intelligence. The launch of CoachNow Academy is a major step in realising our vision of connecting coaches to who and what matters most.”

The CoachNow Academy platform was built with the needs of the athlete and coach at its core and prioritises athlete development by capturing data and technology across all aspects of the coaching process. Coaches and athletes can simultaneously make use of all data sourced from the lesson, on-course performance, the driving range and fitness programmes. CoachNow Academy also integrates with the handicapping system in the U.S. and 20 other countries.

Mike Zisman, founder and Chairman of Golf Genius, added: “We acquired CoachNow out of respect for their preeminent market position, great products and the fact that we have a shared vision for the future of coaching. Together, we have developed the most advanced coaching solution available today and are significantly investing in platform development to serve coaches and coaching facilities with the industry’s best technology and support services.”

Recent partnerships between CoachNow and leading international associations such as PGA of Australia, PGA of New Zealand, Confederation of Professional Golf (CPG) and TGI Golf demonstrate this commitment to invest by providing PGA Professionals and coaches with platform access and learning opportunities around the topic of coaching technology.

To find out more about CoachNow Academy, contact  international@golfgenius.com or watch the launch webinar.